Content marketing entails displaying different kinds of content online for your target market. And that isn’t that hard? Cranking out social media posts, tweets, or blog posts surely can’t be that hard.
Here’s what is hard: formulating content that woos potential customers and compels them to take a specific action. In fact, a 2017 survey found that for 65 percent of businesses, developing engaging content was the biggest challenge. Luckily, you can find a Kennesaw social media agency to help you unlock the potential of online marketing.
Don’t Ignore Social Media Marketing
Change is about the only constant thing in this world, they say. Nowhere is that statement truer than in the world of modern commerce. Social media is no longer the place where people went to squander their free time. Things have changed. You probably need to revise your marketing strategy, aligning it with the changing times.
7 Startling Social Media Statistics
- Fully 95% of People aged 18-34 online tend to follow or “discover” brands through social networking.
- 50% of consumers follow particular brands to access information about products and services of interest.
- 7 out of 10 customers who enjoy a great social media experience with a brand will most likely endorse it.
- 9 out of 10 social media users have engaged with a brand at some point.
- 8 out of 10 businesses believe they offer outstanding customer service online. Interestingly, only 8% of these companies’ customers think that’s the case.
- About 45% of people on social media in 2019 are active users.
- Social media penetration in the U.S. stands at 79%. Are you engaging them?
Go Where Action is Happening
Facebook, Instagram, Pinterest, and Twitter have become battle zones for small one-person operations as well as mammoth corporations. No business today can afford to ignore these platforms. Or to give them half-hearted attention.
Social media penetration stands at 79 percent in the U.S. So how many of these users are interested in the products or services your Georgia-based business sells? It’s hard to know. You probably should find a good social media company to help you optimize your social media strategy.
Not Getting Noticed On Social Media? That Sucks!
So no one likes your tweets and posts. Why is everyone behaving as if your brand doesn’t exist? If this happens too often, social media marketing begins to feel like a dreadful prospect.
Good news: there’s a better and less intimidating way to build your online presence. Almost always, partnering with a dependable social media marketing company is your best bet. Using top-notch social media marketing services enables you to stitch together the perfect social media strategy.
With the right provider, you should start attracting likes, tweets, and shares like a powerful magnet. And the best time to contact that Kennesaw Social media agency everyone seems to like isn’t now…..it’s yesterday!
Focus on Lead Generation, not “Likes”
Everyone likes it when their post goes viral. Likes and tweets and shares are awesome because they send really good signals to search engines. They tell search engines, “There’s something inherently special about this piece of content. The business that created it seems to be getting it right. Let’s show them some love. They deserve it.” That’s how even small brand new businesses shoot to the top of the SERPs in no time.
But what’s the actual worth of these social media performance metrics? They’re worth zilch if they’re not bringing in new business. They’re worth nada if they’re not generating any leads. The likes and shares are worth nothing if they’re not coming from your target market.
That’s why you should join forces with a result-driven digital marketing agency. Such a provider understands how to engage different online audiences. What’s more, they leverage every trick in the content marketing book to compel folks online to take action. The “action” might be to download an ebook, share an article, or order a product.
Manage Your Social Media Account like a Pro
Sometimes things will go wrong — no matter how terrific you are. A customer will complain of delays or of less-than-stellar customer service. A disgruntled former employee might decide to “punish” your brand online.
But good things also happen. A happy customer praises you. And another tag a friend whenever you post. Another writes a detailed positive review about one of your products.
Now all these are opportunities to boost your brand’s image online. If a customer makes negative remarks about your brand, don’t try to win the argument. Also, don’t make them feel less knowledgeable about your products and services. After all, it’s not as if they’re thinking about your stuff day and night.
Instead, talk to them — engage them. Also, recognize those who believe in your brand.
But every day seems to be more hectic than the previous one, you say. Plus, I’m almost always exhausted. That’s why I let customer complaints and other types of feedback pile up for days. Now, does that sound like you? You seriously should consider roping in a social media management company.
Online Reputation Management
You probably don’t have a whole truckload of unhappy customers carpeting your Facebook page with negative comments. Lucky you!
But you never know when online vitriol might hit your brand, shaking its very foundations. Putting out online reputation-related fires is typically hard.
And in some situations, you just might have to close your page. But it’s best to bring an online reputation management expert on board. Don’t expect miracles, though. At least, don’t expect immediate miracles. That said, true professionals know what to do when, delivering results that make you leap for joy.
Elevating a brand’s online visibility should be a priority to every business, whether small or large. But it’s not as easy as cobbling together content and hitting “publish button.” Your audience needs content they’ll want to engage with, but such content is extremely difficult to create.
Fortunately, you can always enlist the help of social media marketing pros. If you’re in Kennesaw, Georgia, finding a result-driven Kennesaw social media agency is easy. It’s as easy as requesting a quote from Uprootonline.com or any other provider.