Online visibility matters.
More and more consumers are searching locally for services or products near them. According to official Google statements, more than 50 percent of search queries globally now come from mobile devices. Listing your company on many of the online business directories can greatly impact you’re the amount of traffic and exposure your business gets. Learn how to use local ranking factors like name, address and phone number (NAP) and customer reviews to rise to the top of organic results.
If your business is on online, and customers can find you. Congratulations.
However, this is but the beginning of your journey to become fully aware of your online presence. You don’t want your digital marketing efforts to go to waste, and you want to maximize them so you can compete. These are some other questions to ask yourself if you’re already found online.
- Is my website mobile/tablet friendly?
- Are my customers able to find accurate information about my business?
- Are my customers able to read reviews of my awesome products and services?
- Can my customers follow me on any social media platforms?
The last thing we want is your business online with the wrong information or your customers clicking on an old website that makes your business look unprofessional and amateur. Unless you live in Siberia with limited cell service, you might still get away with not having a local online marketing strategy. But for the rest of us, online visibility is a must-have part of our overall marketing plan.
Some of you may be wondering, “Where am I going to get the time to do all of this?”
Don’t worry, Uproot offer solutions for small businesses that need an online presence. So you can focus more on running your business and we’ll focus on making the most out of your digital marketing efforts. Click here to learn more about how Uproot can help.