There are tons of terms in the marketing world. Starting out, it can certainly feel like you’re drowning…

Lucky for you, you stumbled upon this article. So let’s get to it! For a business owner operating entirely online, it’s crucial for you to know the most common and understand them fully so you can make better marketing decisions. For a business owner with a brick and mortar store, these terms still apply directly because we’re sure you’ve gotten at least a few solicitations from marketers or agencies wanting your business. By understanding these and seeing how they might be able to benefit or grow your business, you can make sure you’re investing those advertising dollars effectively. Over here ar Uproot, we compiled a list of some common marketing terms you should probably know when dealing with agencies and building out your marketing strategy.

CTA (Call To Action) – A CTA is a direct action you want a visitor or Words that urge the reader, listener, or viewer of a sales promotion message to take immediate action, such as “Write Now”, “Call Now” or “Click Here”. A retail advertisement or commercial without a call-to-action is considered incomplete and ineffective. A quick call to action you can adjust is your business Facebook’s page. If you’re looking to get more calls, be sure to change the button under the cover photos to ‘”Call Now”. This applies to whatever objective you’re trying to get people to do.

Retargeting– A powerful technology that is done to people who’ve reacted to your Facebook ad or have visited or done a certain action on your website. With this “cookie” the company or your business, in this case, can remarket the product or your website to reignite interest and hopefully improve sales.

 Facebook Ads – An advertisement created by a business on Facebook that’s served up to Facebook users based on user activity, demographic information, device use information, advertising, and marketing partner-supplied information, and off-Facebook activity. Retargeting applies much so here, but if you want to learn more about Facebook Ads, please visit this link.  🙂

AdWords (Google AdWords) – A truly revolutionary advertising program when it came out, (It still is, but is often expensive) that offered by Google, Inc. that pays websites on a pay-per-click basis for advertisements that the company displays on the websites. The advertisements are typically banner and text ads that show content related to the website’s offerings. Google something and more often than not, above the organic searches, you’ll see an array of companies that are paying money to have those listings.

SEO (Search Engine Optimization) – Refers to the process of improving traffic to a given website by increasing the site’s visibility in search engine results. Websites improve search engine optimization by improving content, making sure that pages can be indexed correctly, and ensuring that the content is unique. Going through the search engine optimization process typically leads to more traffic to the site because the site will appear higher in search results for information that pertains to the site’s offerings. This is a world of itself, so please tread carefully and be suspicious of companies that promise you that they can get you ranked first in the search engines. Google’s algorithm is changing very frequently, and we sometimes can’t forecast what will work and what doesn’t.

White Hat SEO – refers to the usage of optimization strategies; techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies. This is the best and the only way WE recommend you take when dealing with SEO services. This is the right way, and you’re in the clear with Google. Below you’ll learn why.

Black Hat SEO – refers to the use of aggressive SEO strategies, techniques, and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines. We’ve seen sites get blacklisted by Google for using these short-term growth tactics only to say bye bye to traffic for a long time. Always ask the person that is SEOing your site what kind of tactics are they using to help your SEO strategy.

Conversion– A marketing tactic that encourages a customer to take a specific action. For example, an E-commerce shop may want to run Facebook Ads to increase their Add To Carts or ultimately to track the purchases from a single Ad.

Marketing Funnel– The Marketing Funnel is a system that helps track the stages of consumers or purchasers travel through to eventually make a buying decision. It also allows you to know what your company needs to do to help influence consumers at each stage, such as follow-up telephone calls or sending them positive press reviews. Reviewing constantly this with your marketing and sales team lets you know where in the process customers are falling off, and the things you can do to improve conversion and capture.

CPC (Cost Per Click) – In Internet commerce, and it is the cost paid by an advertiser (in lieu of a fixed fee) each time a visitor clicks in an advertising banner. This can be adjusted ahead by bidding in Facebook Ads and Google Adwords, sometimes though, when running social media marketing campaigns you see this figure while the campaign is running or at the VERY end. This is a great tool to measure your results and the overall return on ad spend. (ROAS)

Content Marketing – a type of marketing that involves the creation and sharing of online material that does not explicitly promote a brand or come off as “sales” but is intended to stimulate interest in its products or services. We use this strategy to grow our brand and educate our visitors in our services and industry. The hope is, that when the visitor is ready to purchase, they will choose the brand because of the rapport and the trusted authority. This is a fairly new kind of marketing, but it works!

Inbound Marketing – Is a strategy that focuses on attracting customers, or leads, via company-created Internet content, thereby having potential customers come to the company rather than markets vying for their attention. One way is by giving out free stuff like tutorials, blueprints for success, templates, and E-books.

There are a TON more definitions that can easily be looked up with Google, but if for any reason you need something a bit more explained in depth, don’t be afraid to reach out! We have an awesome team of marketers that enjoy what they do and love helping small business owners succeed online.

What can we help you with today? Did you find this article useful? Don’t be afraid to share or reach out! 🙂