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A better way to track ROI

Facebook’s conversion objective helps you track the return on ad spend in a easier way. Combined with exact targeting, to get the best creative and copy to that perfect audience, we love conversion ads for e-commerce, lead gens, and awesome funnels!

By optimizing for conversions are able to generate 5x more leads at 1/5th of the cost.*

Once you’ve built that nurtured and perfect audience to ask for the sale, you’ll want to test the “website conversion” objective. You can only run these with a custom audience, so You’ll need to install a Facebook pixel on the thank you page or the redirecting page after they purchase/opt in. If you use an e-commerce platform like Shopify, Facebook will already create the custom events for you when you first connect the store with your pixel. Think (add to cart, purchased, view content). This will help you create those audiences and create your ads geared toward them. Don’t let the thought of placing a pixel on a thank you page scare you! It can make a world of a difference to your advertising campaigns. 


Why should you use conversion ads?

What industries use lead form ads?

E-commerce shops

Lead generation campaigns


Facebook will work for you

An ad that is set up as Website Conversion is going to be shown to people most likely to sign up for your email list. This is based on their history and actions they usually take on Facebook.

Great for tracking ROI on ad spend

If you’re trying to get people signed up for your email list, webinar or you want them to buy a product, you need to use a Website Conversion Ad. 

How to create a Facebook  lead gen campaign

Select the objective as conversion and let Facebook optimize for you. 

Right off the bat, Facebook will give you the option to select your campaign’s objective. To create your conversions on Facebook, you’ll find the option under the buyer’s journey stage of conversions. Select the conversions objective.

Uproot’s conversion ad tips

Test link clicks or conversions?

Test your ads under both optimzation options. Usually, conversion work very well and Facebook does the job well. 

Make sure your website is fast!

A slow website will kill your campaigns. Make sure your site is quick and you have a great host. 

Higher cost per click, but...

You may get a higher Cost Per Click for optimzing for conversions but Facebook will deliver your ads to people who are more likely to convert. 

Need some extra help or have questions? We’re a full service Atlanta based Facebook Ads agency that helps businesses small and big around the world use Facebook ads and social media more effectively.


Founded in 2016, Uproot is a social media marketing company in Atlanta who helps small businesses in a array of industries to increase exposure and awareness through social media management and powerful Facebook Ad campaigns. Hundreds of clients later, we’ve been on a mission to help small businesses across the country and world leverage the power of social media and online paid advertising to enhance and grow their business.

We believe you should take care of the more human interactions and focus on what makes your business unique. and let us handle your marketing efforts. Today, we provide online marketing solutions to many thriving local businesses across the U.S. and Canada, and we’re just getting started!


Why should I work with Uproot instead of its competitors?

Unlike other Facebook advertising agencies, Uproot doesn’t charge a set-up fee, and we offer a simple month-to-month retainer, no contracts, no outsourcing, a great team, and expertise!

What kind of results can I expect?

The key indicators we see if a campaign is successful is fully dependent on the objective you establish with us at the beginning of the campaign. Whether it's traffic, awareness, or actual conversion/sales, we'll evaluate how many people actually converted into the desired objective. If you've already used Facebook Ads in the past with few results, we're pretty sure we can see what common pitfalls you may have ran into to make it into a more successful campaign.

Can I cancel at any time?

We work our butts off every month to make sure you're getting the service you deserve. This is why we don't lock you in any contracts. We just ask and require you to give us a 30 days heads up so we don't leave a mess! You'll always have admin access to your profiles, and of course we'll always use your ad account.

What is the typical process with Uproot once we get started?

Once you signed our project proposal and submitted your information via our client questionaire, your account manager will contact you via email. You will hear from your account manager within one business day. Afterward, our marketing team will set up your account, do a Pixel audit, ask for your list of customers, and set up your campaign.

How much should my Facebook Ads budget be?

We recommend you analyze that by establishing what goals you're trying to accomplish using Facebook Ads. For example a lead generation campaign, you would need to know exactly how much (LTV) Lifetime Value a customer is  worth to you. Based on this principle you would need to know how much you're willing to spend on acquiring each lead. We can always recommend and help you establish this!

Not convinced yet?

Get in touch and speak with one of our social media marketing specialists.

Social Media Management & Facebook Ads Company Atlanta © 2019 - Uproot All Rights Reserved

Contact us

Email us with any questions or inquiries contact@uprootonline.com


PO BOX 14626
3340 Peachtree Rd NE, Atlanta, GA 30326