Dynamic Product Ads take your e-commerce efforts to the next level
Automatically promote and retarget the most relevant items from your product catalog to the most interested audience
Bottom of funnel marketing
If you’re using Shopify, or any mainstream e-commerce platform, simply upload your product catalog and set up your campaign one time, and it will continue working for you for as long as you want—finding the right people for each product, and always using up-to-date pricing and availability. You can always do this manually as well, Facebook provides the CVS file template. Dynamic ads work well if you target customers who have browsed through your catalog but have not yet purchased an item. The pixel will track which pages of your website your customer visited (i.e. product catalog or checkout) and, based on its findings, will serve a relevant ad to that customer. For example, if your customer browsed through your collection of leather jackets, your ad will advertise that same product. Dynamic ads are great tools that push interested customers to make a purchase.
Why should you use DPA ads?
Mobile apps (app installs)
How to import your product catalog and create your DPA Ad campaign
Open your Facebook business manager, and select create a new product catalog. You’ll be instructed to name this catalog which is a good idea in case you want to segment certain products you can’t sell on Facebook.
There are two ways to import your product feed into Facebook. You can either point to a dynamically generated feed file or you can upload a .csv file with your product data using your e-commerce platform. Shopify and other e-commerce Facebook partners have a very easy way to do this.
Set up your custom audience pixel. If you’re using Shopify, you can do this seamlessly when you sync your store and when you add your Facebook pixel in the settings. If you’re using Woocommerce, you can download the Pixelmysite plugin, and you should be able to create the main events to segment your audiences.
The custom audience pixel is what lets you gather information about visitors to your website—and this is where the magic happens. If you need help here, or if you’re not the technical guy on your team, email this link to your developer.
Click “Create Campaign” and select “Promote a Product Catalog” as your objective.
Try to name your campaign something easy to remember, especially if you’re running more than one. Name it, “DPA – Leather Jackets” to retarget people who have viewed your product page or “DPA – Add to cart” to retarget people who added the product to their cart but not purchased. If you have already had purchases, we recommend you exclude the “purchased” audience so you don’t bombard them with the same ads. You can always run an upsell/cross-sell camapign to them in the future. Create your product set if you haven’t already to use the right products for the campaign.
Now that you’ve properly filtered your product set using your parameters (brand, category, avaliability, etc) you’ll want to select the audience you’re going to target. Keep your ad copy in mind and be creative when choosing your custom pixel audience. This is the beauty of these kind of ads, you can get really personal and creative.
Now that your ad set has been properly optimized for Dynamic Product Ads, it’s time to create your ad. Go to the “Ads” tab and either create a new ad. Note: The ad copy will be the same for everyone no matter what products they see.
You can can also test different keywords with product tags, but it’s safer to stick with dynamic product names, descriptions, and pricing when you first start out. Double check your pixel, and start getting personal with dynamic product ads.
Uproot’s DPA ad tips
Create the right product sets
Create product sets from your catalog. Divide them into pricing ranges, male/female, and other parameters. This will help you you develop a better ad creative.
Exclude recent purchases
Exclude people who have made a recent purchase from your campaigns so that you can focus on acquiring new customers. You can always retarget them with a Up sell/Cross sell campaign.
Consider time in your audience segments
You may want to segment your audience by the time and optimize your message to them by urgency, follow up, and more.
Need some extra help or have questions? We’re a full service Atlanta based Facebook Ads agency that helps businesses small and big around the world use Facebook ads and social media more effectively.
Founded in 2016, Uproot is a social media marketing company in Atlanta who helps small businesses in a array of industries to increase exposure and awareness through social media management and powerful Facebook Ad campaigns. Hundreds of clients later, we’ve been on a mission to help small businesses across the country and world leverage the power of social media and online paid advertising to enhance and grow their business.
We believe you should take care of the more human interactions and focus on what makes your business unique. and let us handle your marketing efforts. Today, we provide online marketing solutions to many thriving local businesses across the U.S. and Canada, and we’re just getting started!
Why should I work with Uproot instead of its competitors?
Unlike other Facebook advertising agencies, Uproot doesn’t charge a set-up fee, and we offer a simple month-to-month retainer, no contracts, no outsourcing, a great team, and expertise!
What kind of results can I expect?
The key indicators we see if a campaign is successful is fully dependent on the objective you establish with us at the beginning of the campaign. Whether it's traffic, awareness, or actual conversion/sales, we'll evaluate how many people actually converted into the desired objective. If you've already used Facebook Ads in the past with few results, we're pretty sure we can see what common pitfalls you may have ran into to make it into a more successful campaign.
Can I cancel at any time?
We work our butts off every month to make sure you're getting the service you deserve. This is why we don't lock you in any contracts. We just ask and require you to give us a 30 days heads up so we don't leave a mess! You'll always have admin access to your profiles, and of course we'll always use your ad account.
What is the typical process with Uproot once we get started?
Once you signed our project proposal and submitted your information via our client questionaire, your account manager will contact you via email. You will hear from your account manager within one business day. Afterward, our marketing team will set up your account, do a Pixel audit, ask for your list of customers, and set up your campaign.
How much should my Facebook Ads budget be?
We recommend you analyze that by establishing what goals you're trying to accomplish using Facebook Ads. For example a lead generation campaign, you would need to know exactly how much (LTV) Lifetime Value a customer is worth to you. Based on this principle you would need to know how much you're willing to spend on acquiring each lead. We can always recommend and help you establish this!
Not convinced yet?
Get in touch and speak with one of our social media marketing specialists.
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