We are confident that email marketing should be one of your priorities in 2018, and we’re going to show you why. Today, we have many tools and services online that can streamline your email list building efforts. It’s faster, easier, and more affordable than ever. And, of course, if you’re looking for email software, you’ve come to the right place. Taking the right steps in the right direction can break or make your email marketing campaign efforts. You don’t want to email potential customers from your old yahoo email, and you want to be sure you have the proper drip and email automation systems in place. So in this article, we’ll show you a bit of email etiquette and our favorite email marketing providers on the web.
MailChimp is hands down our favorite. Not just because they’re also based in Atlanta, but they are one of the most rad brands out there. They have an awesome user-friendly dashboard and you can build out your first welcome email in minutes. The only cons we can think of is that they don’t have phone support. (yet)
It integrates easily in your front end or backend with WordPress and Shopify, and many other platforms if needed. If you are using WordPress, (which we hope you are!) and Divi, then they integrate seamlessly with your API key.
If you go really deep into its features, MailChimp also comes with easy email creator, merge tags, autoresponders, segmenting contacts into groups, kick-ass split testing, and simple tracking and analytics. It also allows you to set up delivery times based on user’s time zones and setup segmenting based on geolocation. (creepy) Also, the community is massive! Youtube is flooded with tutorials, and there are advanced training classes all over the internet.
Also, did we mention that it’s free? Well, for your first 2,000 people you sign up to your email list and the first 10,000 emails you send. So because of this free plan, we rate MailChimp the best email marketing software for any small business looking to get started using email as a marketing tool online.
Sorry Mailchimp, but Constant Contact is one of the largest and fastest growing email marketing services in the world and it’s growing bigger every day. Also, arguably it is the easiest for business owners to pick up. We’ve worked with countless non-tech savvy non-profits use this to grow their email list.
If you’re not a designer, well you’re in luck, because they have a ton of templates for every industry that you can customize for your brand.
Each person that signs up gets access to easy tracking and reporting, built-in social media sharing tools, an image library and 1GB of storage for your own files. You can always upgrade if you need more space.
We personally don’t use ConstantContact, but we’ve worked with a lot of clients who do and are absolutely rocking this space with this tool
Ahhh, Sumo. We love this tool not just because Noah Kagan is a rockstar entrepreneur who gives out the best information, but it really is a hell of a tool to boost traffic, and yes collect emails efficiently.
First, this kick-ass software/plugin integrates easily with WordPress, but you have to track everything on their main website. They have tools like listing building, pop-ups, welcome mats, smart bars, and social media sharing buttons. This makes it easy to integrate an email list collecting form without sacrificing the experience your visitors are getting when visiting your website. It’s an easy way to grow your shares, signups, and traffic. It’s almost like it’s on autopilot. 😉
The coolest part in our opinion is that this can be an addon to your MailChimp, and ConstantContact email services. Just capture with these tools, and build your list elsewhere. With this power comes great responsibility!
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