Send your audience to your website or blog with Facebook traffic ads
The traffic objective is one of our favorites, and it’s a crucial objective when creating your sales funnel. It’s our to-go when building that warm audience at the tippity top of your funnel.
Refine your targeting using the traffic objective + Facebook Pixel
Select the “Traffic” objective when your goal is to lead people to your website or blog, and there are no specific actions you wish them to take. Of course, make sure your tracking all the visits with the Facebook pixel or you’re just wasting your time. For example, if you’d like more people to read a blog article or read a case study, you can use the “Traffic” campaign objective to track all of the interested clicks to retarget again, and again down your marketing funnel.
Why should you use Traffic Ads?
Who uses traffic ads?
Really good marketers 😉
Lead Campaign Refinement
High ticket e-commerce
Long tail sales cycles
- Link Clicks
- Daily Unique Reach
Facebook will show your ad to those people within your target audience that are most likely to click on your link, based on their past behaviors.
How to create a traffic ad campaign
Send people to your website
Right off the bat, Facebook will give you the option to select your campaign’s objective. To create your traffic ad on Facebook, you’ll find the option under the buyer’s journey stage of consideration. Select the traffic objective.
Uproot’s traffic ad tips
Use custom or lookalike audiences
For traffic ads, we want to send the most targeted audience towards our website, to build a even warmer audience towards the middle of your funnel.
Always use the Facebook Pixel
Unless you’re trying to break some sort of website traffic record, you should always use with the Facebook pixel to retarget that audience later.
Bid on link click if at all possible
If you know the cost of your CPA (cost per aquisition) and the key metrics to hit with every campaign, bid much higher than you usually would.
Need some extra help or have questions? We’re a full service Atlanta based Facebook Ads agency that helps businesses small and big around the world use Facebook ads and social media more effectively.
Founded in 2016, Uproot is a social media marketing company in Atlanta who helps small businesses in a array of industries to increase exposure and awareness through social media management and powerful Facebook Ads campaigns. Hundreds of clients later, We’ve been on a mission to help small businesses across the country leverage the power of social media and online paid advertising to enhance and grow their business.
We believe you should take care of the more human interactions and focus on what makes your business unique. and let us handle your marketing efforts. Today, we provide online marketing solutions to many thriving local businesses across the U.S. and Canada, and we’re just getting started!
Why should I work with Uproot instead of its competitors?
Unlike other Facebook advertising agencies, Uproot doesn’t charge a set-up fee, and we offer a simple month-to-month retainer, no contracts, no outsourcing, a great team, and expertise!
What kind of results can I expect?
The key indicators we see if a campaign is successful is fully dependent on the objective you establish with us at the beginning of the campaign. Whether it's traffic, awareness, or actual conversion/sales, we'll evaluate how many people actually converted into the desired objective. If you've already used Facebook Ads in the past with few results, we're pretty sure we can see what common pitfalls you may have ran into to make it into a more successful campaign.
Can I cancel at any time?
We work our butts off every month to make sure you're getting the service you deserve. This is why we don't lock you in any contracts. We just ask and require you to give us a 30 days heads up so we don't leave a mess! You'll always have admin access to your profiles, and of course we'll always use your ad account.
What is the typical process with Uproot once we get started?
Once you signed our project proposal and submitted your information via our client questionaire, your account manager will contact you via email. You will hear from your account manager within one business day. Afterward, our marketing team will set up your account, do a Pixel audit, ask for your list of customers, and set up your campaign.
How much should my Facebook Ads budget be?
We recommend you analyze that by establishing what goals you're trying to accomplish using Facebook Ads. For example a lead generation campaign, you would need to know exactly how much (LTV) Lifetime Value a customer is worth to you. Based on this principle you would need to know how much you're willing to spend on acquiring each lead. We can always recommend and help you establish this!
Not convinced yet?
Get in touch and speak with one of our social media marketing specialists.
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