Remember when you started your business? It must have been an exciting period. You wanted all of your friends and family to know. You also wanted them to tell their friends and family. Slowly that enthusiasm dies. That’s normal, you grow a little and you get stuck in the routine. Everything starts getting harder. Getting customers excited about your business again is very difficult. Sometimes it seems impossible without spending tons of money on ads, and marketing in general. If anything, getting your business buzzing around town can seem like an impossible task. Depending on your industry, there are many ways for you to apply internal marketing,.. or “buzz” strategy to help grow your existing clientele and encourage word of mouth exposure and referrals.
If you’re in the food industry, having a “secret” menu usually does the trick. One of our clients had a secret hot sauce in the kitchen that was only shared if a customer knew the password. This encouraged everyone to try out and find it out the password from others. Now, the sauce was hot, but not dangerously hot. So the business owner made the “customer” sign a fake waiver that they were not responsible if their tongue burned off. This helped his business spread like wildfire as hundreds of people came every week asking for the sauce, and how they wanted to try for “Facebook”. What makes your business unique? What is a story you can tell that will set you apart in an already saturated market? Think for a minute. If you’re a plumber, you could approach clients differently or have a guarantee if your service is very good. Remember Dominoes? Order in 30 minutes or less. That sense of urgency helped them sell millions of pizzas a year. This has a lot to do with your branding, so your business stands out in a sea of competitors. So think hard and execute a plan to get people excited about your business. We’re here to help. We have a huge knowledge base in the best practices for marketing. Drop a line and we’ll reach out to you.