Talking about yourself on social media is so commonplace we rarely think about it anymore. From photo sharing updates to posts about new job changes, people use Facebook as a platform to interact with friends about virtually everything.
If you have a business or brand, it most likely has its own separate online presence. While it may seem like common sense that what you post on Facebook can have an impact on your bottom line, many brands are still playing roulette with their online reputations. What is said on social media will create who you are to your clients, so you need to be careful. Here are four common mistakes that could be giving your brand a bad name on social media.
Overbearing Opinions and Negative Statuses
If you are trying to build a good reputation for your business online, the days of strong opinion sharing are over. There will always be somebody who disagrees. In fact, some individuals thrive on it. Stick to neutral topics when it comes to your brand name and avoid stirring up strong emotion.
Re-posting sad or negative stories only associates your brand with discomfort. The most annoying Facebook posts are negative or confrontational. Some kinds of industries or companies use this to their advantage and actively “troll” using their brand. It’s a risky strategy and should be used with discretion. As we like to say, every business is different and there’s no one-size-fits-all approach to marketing. Your brand will have to use the tools available to build an image that makes sense with your customers.
While we all love to share photos of the family, too much personal information can open your loved-ones, employees, clients, or vendors up to public scrutiny and even danger. Always avoid using the real names of minors, who could become easy prey for online predators. Keep your Facebook privacy settings on high and your personal page closed to the public. Nothing ever goes really away on the Internet so be sure to keep your personal and business accounts separate whenever possible.
Arguing with Customers
Angry customers can ruin your online reputation in a matter of minutes and create a long-lasting problem you may be cleaning up for years. On the other hand, you can use these instances as an opportunity to showcase your brand’s fairness and diplomacy. It’s better to be seen as the peacemaker even if you feel you are in the right. People remember kindness, so patiently diffusing a negative situation and offering a quick resolution is always in your brand’s best interest.
No matter who you voted for, who you want to vote for, what political party you affiliate yourself with, or don’t, keep it off of social media. We’ve all been told to stay away from politics and religion when it comes to business dealings, but people tend to drop their personal boundaries when they are behind a screen. Facebook is not the place to share your political viewpoints unless you want to alienate half of your customers.
Most problems can be averted by staying vigilant and using common sense. Checking your statuses regularly and thinking critically before posting anything that might be controversial are the easiest ways to keep your brand’s reputation in the best possible light.
As you can see, social media use can definitely affect your brand’s reputation—so make sure your social media has a positive impact on your business. If you’re interested in leveraging social media to extend your reach, then contact us at Uproot so we can chat about your business.