SEO is a long term strategy that reaps benefits for years to come
We’ll help your business reach as many places as possible. Work with an Atlanta SEO company and you can expand your business’s web presence. With an ever greater web presence, you’ll be able to reach more customers and generate more revenue for your business.
What is Search Engine Optimization?
In a nutshell, SEO is the process of optimizing your website in such a way that it garners and increases the chances of higher rankings in the search engines, especially Google. Higher search engine rankings can help your site be more visible to people looking for businesses like yours.
Local SEO means optimizing your local listings and using tactics that will help you increase your visibility across local searches, such as Google Maps. Expanding your local presence with local SEO is something you should be capitalizing on, especially if you focus on local customers. This is great for local businesses.
Google Maps Optimization
The rise of map access via smartphones allows your potential customers the chance to study your product line, services or technical expertise right before they find your address. If your brick and mortar business is going to build foot traffic, tapping into the information available on Google Maps Marketing is a terrific way to safely and accurately deliver potential customers to your door.
Our on-page SEO optimization involves strategies applied to your website like the strategic use of keywords your customers are likey to search and “painpoint” phrases in your site’s content, establishing internal links between your pages, and much much more. Since this is likely to increase the volume of traffic, this service goes hand in hand with other forms of digital marketing such as Facebook Ad retargeting.
Is SEO the right strategy for your business?
No matter how long you’ve been working in and on your business, there’s always more to do. Your time is best spent on the area that made you excited to be a part of your industry in the first place. Working on or learning the latest updates on SEO can take many precious revenue producing hours from your day to day operations. Don’t burn your skills and energy working on advancing your Google rankings or improving the efficiency of your website. They things can easily be delegated at an afforable cost to experts. Instead, invest in the skills and services of a Atlanta SEO expert to make these improvements while you turn your passion back to growing your business.
Here are some things to watch out for!
We have a lot of small business owners and multi-location businesses come to us too many times expecting our SEO experts to transform their business overnight. To be completely transparent, this is what we tell them:
- Effective, ethical (white-hat) search engine optimization takes time. In many cases, it can take 3-15 months for you to see results, depending on the competitiveness of your industry and the geographical area you’re trying to cover. You can see this in the graph above.
- As with any form of marketing and especially digital marketing, if you don’t have a good product/market fit, or you have a poor sales system (followup) and lead capture, you will get mediocre results at best. If you have these issues, SEO is not the first step, and these fundamentals need to get corrected first before reaping the full benefits of SEO or any paid marketing campaign.
- There is no guarantee with SEO. If you ever comes across a SEO company that promises, RUN!