Ever seen a video of a product so good that it just makes you want to buy it and you don’t even remotely need it? Well that tells you that the visual marketing team did their job right. Understanding the role visual presentation plays in digital media as a medium to sell can be the make or break for many brands. For starters, a great visual representation of your product or service helps establish a good perception of your brand. If you are willing to spend time and money on making your product/service look good, viewers will begin to perceive your brand as more professional. Especially in the age of a digital world, many people browse products through strictly visual mediums like Instagram, where they seek the proper use and look associated with the product or service. In the case that your new product needs market education for teaching the world how to use it, it’s important to understand how many people are visual learners. If you can simply show them in a mesmerizing way, you’ll win them over. This strategy may not always result in a purchase, but a page that is visually engaging of product content can attract that potential user to follow your page more closely. Conversions don’t always have to be purchases, so it’s important to set your goal based on your campaigns. With this in mind, there’s no doubt that a picture can speak a thousand words.
Marketing has seen a shift in copywriting lengths. From paragraphs on websites and blogs, to simply a picture, 140 character tweets and 100 character Facebook posts. As visual platforms continue to advance, the main form of selling isn’t in explaining your product but rather showing it. Great imagery, whether that is photo or video, gives your brand the power to persuade without saying much. You allow your product demonstration to speak volumes for itself.
Today, successful e-commerce is heavily dependent on product images and video. With that in mind, it’s also important to consider consistency when producing product visuals. As a brand, you want a common ‘look’. A look that makes your brand unique and the creative direction in a uniform manner. When people begin to see photos or videos of your product, they will begin to associate your branding if it has a specified look. If you don’t quite understand that keys it takes to establish a ‘look’, consider hiring a creative direction consultant.
So where do you start? Below is a list of tip to consider and questions to ask yourself when analyzing the current stance of your visual presence:
- Should your brand follow a specific color palette?
- Use the same font for regular body copy across all platforms
- Do your images exemplify the mood the brand hopes to see from its customers?
- Is the photo/video quality across all posts similar in style